Bucketfeet works with artist around the globe to design custom designed footwear. To better convey their mission, I worked with their team to build a new digital experience. The focus of the project was to showcase each product and show the connection between the artist and their designs.
Web Design + Development
2017
The goal of the redesign is to emphasis the idea that, every shoe is a piece of art and every piece of art has a story. To reach this goal we connected each product with the artist by giving the customer a bio of the artist, images of the original work, and links to other products they have created. We also set out to display story driven content. This came in the form of robust journal entries, focus on programs that give back, and a channel to build an artist community.
